This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to The2030Movement.com to see the full schedule.
Calling all marketers and founders – is your branding game designed to stand out or is it melting into the masses?
According to Bloomberg, “blands” are companies that claim “simultaneously being a unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”
So how do you know if you’re following a trending style template or crafting a unique brand story and look? We’ve put together a panel of branding experts to discuss what distinguishes brands from blands and how you can set yourself up to cut through the noise and create authentically engaging brand content for your audience.
You’ll walk away knowing what makes a brand vs a bland, why brand storytelling can make or break your business and how to take actionable steps to level up your branding game.
- Annika Messing | Communications Manager, koala
- Vanessa Morrish | Head of Creative and Brand, Who Gives A Crap
- Richie Meldrum | Brand Consultant
- [Moderator] Stephanie Phua | Founder, Duo Studio
- koala: Koala’s mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfilment platform, and incredible customer service, we’ve set out to change the way people buy and enjoy furniture.
- Who Gives A Crap: Put simply, Who Gives A Crap makes toilet paper that builds toilets. We started Who Gives A Crap when we learnt that 2.5 billion people across the world don’t have access to a toilet. That’s roughly 40% of the global population and means that diarrhoea related diseases fill over half of sub-Saharan African hospital beds and kill 1,400 children under 5 every day. So in July 2012, we launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Co-founder, Simon Griffiths sat on a toilet in our draughty warehouse and refused to move until we had pre-sold $50,000 of toilet paper. 50 hours and one cold bottom later, we’d hit the $50,000 target. We delivered our first product in March 2013 and have been growing very quickly ever since. We sell eco-friendly, 100% recycled toilet paper online, direct to the public and through a rapidly expanding number of third party retailers. We donate 50% of our profits to WaterAid to build toilets and improve sanitation in the developing world.