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2030 Movement: Is Data Killing UX Design Instinct?


2030 Movement: Is Data Killing UX Design Instinct?


September 23


01:00 pm - 02:00 pm

Click to Register:

General Assembly

As we focus more on data to guide design decisions, concern grows over the ability to freely think of creative solutions.

This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to to see the full schedule.

Over 2.5 quintillion bytes of data are created every single day. Needless to say, when it comes down to having data to guide design decisions, there’s no shortage out there. In fact, with modern analytical tools and research methods on hand, designers are now able to better understand consumer needs and collect and analyze data efficiently to create excellent user experiences. So what’s the issue then?

As designers are focusing more on data, there’s concern that they are losing their “touch” and “design instinct”. They run a risk of limiting their creativity and reducing the chances of creating truly unique and outside-the-box innovative solutions.

In this event, our experts will explain the importance of data in the design process and suggest methods that designers can incorporate to drive data-informed design decisions without compromising on creative intuition. Join us to learn how to balance between data and design to create the best UX!

Our Speakers

  • Sarah Bracken (Moderator) | City Host, The Design Kids Sydney
  • Ben Crothers| Principal Facilitator, Bright Pilots and Author, Presto Sketching

Our Partners

  • The Design Kids: The Design Kids bridges the gap between college students and professionals, in the Graphic Design industry. It’s a giant resource to help you get inspired, get involved, and get hired! Get to know your local design industry, and then explore other cities around the globe for new inspiration, different ideas or awesome dream jobs.

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