This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to The2030Movement.com to see the full schedule.
In recent years, we have observed dramatic changes in the ways consumers live and interact. In 2020, the pandemic accelerated trends that were already predicted and underway. Parallel to these trends, there have been brands that have successfully moved up a gear in understanding how attitudes and behaviors have shifted and redesigned their business processes.
However, trends will always remain trends without concrete organizational actions to take actions, analyze the resulting insights, and innovate accordingly.
In this session, Livia will present Trendwatching’s proprietary methodology – Purpose-Driven Innovation – that will inspire you to go from trends and insights to actual innovations.
Walk away with actionable knowledge of how basic needs, drivers of change and innovations interact to influence consumers’ behaviours and decisions, plus three global trends that will have a direct impact in the APAC region.
- Livia Fioretti | Head of Academy, TrendWatching
- TrendWatching: We work with trends, and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.