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2030 Movement: What Is the Future of Audience Targeting?

2021-09-20

2030 Movement: What Is the Future of Audience Targeting?

2021-09-20
Details
Date:

September 20

Time:

06:00 pm - 07:00 pm

Click to Register: https://www.eventbrite.com.au/e/2030-movement-what-is-the-future-of-audience-targeting-tickets-166264506615
Organizer

General Assembly

Website: https://www.eventbrite.com.au/o/general-assembly-2204567701
Join us for a discussion on current audience targeting techniques and the impact of the changes of new marketing legislation.

This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to The2030Movement.com to see the full schedule.

Calling all startups, marketing managers, product sales teams, and bloggers. What good is product or company’s marketing strategy if we’re unable to use cookie-based data?

In case you haven’t heard what can be aptly referred to as “every marketer and advertiser’s biggest nightmare”: In approximately one year, all major browsers, such as Google Chrome, Firefox and Safari, will have blocked third-party cookies. In other words, we will soon live in a cookie-less world. It is crucial for businesses to take the right steps now to be well-positioned when the cookie restrictions kick in.

Join our energetic panel of four professional and practising marketers, – Arielle Peters (Two Giraffes Video Production Studio), Christopher Melotti (Melotti Media Copywriting), Kristin Hancock (Font and Switch Design) and Mike Sandys (OddBall Marketing Agency).

They’ll discuss the cookie conundrum, steps businesses should take to prepare for the change, and what new technologies will be useful in audience targeting.

Our Speakers

Our Partners

  • 4Marketers: We’re a collective group of four enthusiastic marketers specialising in our respective niches, here to share our practical knowledge with you, our colleagues and fellow business professionals. Our podcast episodes, classes and video streams offer super actionable and relevant marketing advice, practical insights and useful musings about how to unlock the true potential of this practise we call “marketing”. Learn from our real-world experience, see what we’ve done and get the inside scoop about what’s on the horizon. All you have to do is listen! You’ll learn plenty.

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2021-09-20

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