Marketing automation marries software with strategy. In turn, it creates a highly personalised experience for customers and streamlines tedious processes for the modern marketer. By leveraging the power of software to automate repetitive marketing tasks, marketing automation is also able to free up valuable time and resources to channel towards more value-adding activities.
These optimized work processes have allowed organizations to maximize efficiency and reduce human error by automating various tasks through workflows. However, marketing automation systems can be complicated and getting started is not as simple as it might seem.
Learn from our marketing expert as they share their best practices on how to do more with less using powerful omnichannel marketing automation tools, what bad vs. good marketing automation looks like, when to invest in marketing automation, and how to choose the best marketing automation strategies for your business.
- Aparna Gray | Head of Marketing, APAC, Dotdigital
- Joshua Arnold | Senior Account Executive, Dotdigital
Dotdigital is a leader in customer engagement technology and is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform empowers 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, web chat, push notifications, social and more. Dotdigital is a global company with APAC offices in Singapore, Sydney, and Melbourne with more than 350 employees, serving companies of all sizes and in all verticals for more than 20 years. Dotdigital’s B2C and B2B enterprise and SME clients include Converse, Swanndri, Jurlique, Singapore Post, Sennheiser, Coach, Kipling Asia, and Nespresso.
Pre-built and custom-built integrations including Adobe Commerce (Magento), Shopify Plus, BigCommerce, Salesforce and Microsoft Dynamics, allow Dotdigital to share data seamlessly with clients’ CRM, ecommerce and third-party applications – improving the understanding of their customers’ behaviour to develop even more relevant and rich relationships. Dotdigital is Magento’s first and only Premier Technology Partner for marketing automation. dotdigital is a BigCommerce Elite Partner and has also been chosen to be part of the Shopify Plus Certified App Program, aimed at connecting merchants with best-in-class apps.